Grammar trainer

Grammar trainer

Grammar trainer

Redesigning a personalized grammar review feature to increase engagement.

Chapter 1

Context

Chapter 1

Context

Grammar is essential to language learning, but challenging to master. While Busuu’s Grammar Review feature was available on mobile, users consistently requested it on web for a better, more immersive experience with improved focus and navigation.

Chapter 2

Research

Chapter 2

Research

What are the teachers' goals?

  1. Progress

Teachers want to seeing students improve in their target language and make progress.

  1. Engagement

When students are engaged, they book more lessons and/or increase frequency of lessons thus making progress.

  1. Students’ own motivation

When students self-studied between lessons and showed willingness to grow, teachers felt fulfilled in their profession.

However , their goals were hindered by 3 main pain points. Our most significant discovery was around the topic of discoverability: 4 out of 8 teachers did not know where to find the lesson summary feature.

Chapter 2

Research

Chapter 2

Research

Top consumer segments

1

Younger generation

The younger generation learn about new cuisine through social media

2

Local population

With increased immigration and mobility, local residents are exposed to new food.

3

Immigrant, expats

Immigrants and expats search for authentic food items from their home country.

Market size

2019-2024 projected growth

11.8%

11.8%

CAGR

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

Chapter 5

Learnings & iterations

Chapter 5

Learnings & iterations

Post-launch data and user feedback revealed a few key insights:

  1. Need for More Guidance: While the feature effectively surfaced grammar topics, users still struggled with when to review certain concepts. This indicated a need for more in-depth guidance on review timing, which could be solved through dynamic overlays or coachmarks to guide users more intuitively.

  2. Integration with Main Learning Path: Users wanted the grammar feature to feel more connected to their overall learning journey, rather than existing as a standalone tool. Integrating grammar review with the main lesson path would create a more cohesive and in-context learning experience.

  3. Accessibility: Color-coded progress markers were a popular feature, but feedback suggested we needed to improve accessibility, particularly around colorblind-friendly design and clearer visual cues.